Breaking the taboo
After a colleague’s experience prompted him to investigate the issue, Omer Aftab developed a nationwide awareness campaign at a time when discussing breast cancer openly in Pakistan met strong resistance, including on television.
Causes & Social Impact
Breast Cancer
Making early detection a public conversation.
From awareness to access
He built alliances across media, policymakers, healthcare providers and communities. Programmes included youth outreach through colleges and universities, advisory services, community education and a national breast screening initiative in partnership with the Pakistan Atomic Energy Commission.
A dedicated hospital
He led the development of Pakistan’s first dedicated breast cancer hospital in Lahore, aimed at making diagnosis and treatment more accessible to patients in need. His awareness campaign received an International Public Relations Association Golden World Award.
Interested in making a difference?
Connect with Omer Aftab to discuss a partnership, speaking engagement or social-impact initiative.