The challenge
Gender-based discrimination and violence remain deeply embedded in social attitudes and institutions. Omer Aftab approached the issue by engaging men and boys, alongside empowering women to understand and exercise their rights.
Causes & Social Impact
Gender Justice
A movement to engage men and advance equality.
Engaging men and changing behaviour
In 2005, he introduced a men-engagement approach to ending violence against women in Pakistan through White Ribbon. The campaign combined public awareness, media engagement, advocacy for pro-women legislation and dialogue about healthier, respectful expressions of masculinity.
Advocacy, education and recognition
His work also connected women with information on financial, social and institutional rights and involved government departments in legal reform and routes to redress. He compiled two books on violence against women and legal remedies, and has presented this work at international forums including White Ribbon Australia and the World Bank.
Interested in making a difference?
Connect with Omer Aftab to discuss a partnership, speaking engagement or social-impact initiative.